Cutting-edge interactive technology.

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

Google Says "With Google Analytics, you can get started today creating targeted, ROI-driven marketing campaigns and improving your site design and content."

You get report based on :

• the total number of visits and pageviews your site received, the average number of pageviews per visit (P/V), and the number of visits and pageviews over time. Averages are calculated over the entire selected date range including dates not yet elapsed when applicable.
• the number of first-time visits and returning visits
• the cities from which the most visitors come to your site
• your top referral sources.

Its Free , Is that not enough ?

 Google is Building a Payment Gateway System

While Google Chief Executive Eric Schmidt confirmed in press accounts that the company was building a payment service, Mr. Schmidt also denied it would directly compete with PayPal. Mr. Schmidt said Google didn’t intend to offer a "person-to-person, stored-value payments system," which many people consider a description of PayPal’s service.

Mr. Jordan (PayPal chief) says he and his team immediately "dissected the wording" of Google’s statements. He says he doesn’t believe Mr. Schmidt….

…The Mountain View, Calif., Web-search giant, which has terrified Silicon Valley with its ability to quickly create new consumer products and services, is developing a rival service called GBuy. For the last nine months, Google has recruited online retailers to test GBuy, according to one person briefed on the service. GBuy will feature an icon posted alongside the paid-search ads of merchants, which Google hopes will tempt consumers to click on the ads, says this person. GBuy will also let consumers store their credit-card information on Google.

PayPal is now owned by eBay, and the story says "PayPal generated 23% of eBay’s total $1.3 billion quarterly revenue" in the last quarter. I can believe it. PayPal is far from cheap, and only pressure from eBay stops many sellers from charging PayPal users a premium to cover the cost.

This is one area where a cut-price Google-backed system could get a warm welcome. However, it’s also an area where extreme reliability is needed. Having uninstalled Google’s bloated Desktop Sidebar and the flaky Toolbar 4 beta — and looked at Google Base, the bodged Google Pack and the awful Google Video — I have diminishing faith in Google’s ability to deliver software that is intelligently designed and works reliably. Check this article